Program Overview | Who it's for | 7 Fast Track Steps | Format and Results

With Marketing Mentoring we use the
“7-Step Fast Track Model”

Robert’s marketing model has been used successfully with thousands of self-employed professionals and professional service businesses. Marklar Marketing has been trained and certified in this methodology. Plus I also bring my 14 years as a professional graphic designer and marketing consultant.

1. Marketing Ball - The Game of Marketing
The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.

2. Marketing Mind-Set - The Inner Game of Marketing
How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it’s easier than you think.

3. Marketing Syntax - The Language of Marketing
Most people don’t realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won’t pay attention to you. It’s absolutely necessary that all your marketing messages and communications adhere to the language of marketing.

4. Core Marketing Message - The Value of Marketing
Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what’s in it for them to do business with you.

5. Marketing Information - The Currency of Marketing
Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information “currency,” because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.

6. Marketing Strategies - The How-To of Marketing
Once you have the foundation of your marketing message and information, it’s time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.

7. Marketing Action Plans - The Structure of Marketing
Your final marketing step is developing a very detailed marketing action plan or plans. It’s not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.

If you've made it this far you might be a candidate for Marketing Mentoring. Take a look at our format and results to see if this is something you might be interested in.

Program Overview | Who it's for | 7 Fast Track Steps | Format and Results

The Fast-Track to More Clients Steps at a glance:

1.) Marketing Ball

2) Marketing Mind-Set

3.) Marketing Syntax

4.) Core Marketing Message

5.) Marketing Information

6.) Marketing Strategies

7.) Marketing Action Plans

You’re a Good Candidate for Marketing Mentoring if:

You are a self-employed professional, partner in a professional firm or owner of a business who offers a professional service.

You are committed to being a better marketer and growing your business.

You are willing to invest a certain amount of time, energy and money to marketing.

You are open to trying things outside your current comfort zone.

You are patient and understand that results can take some time.

You can take both direction and decisive action.

If this fits you, we can work together successfully.

About your Marketing Mentor

Jeff Nielson
Principal of Marklar

Jeff is a Certified Action Plan Marketing Coach and seasoned professional designer. He is qualified to assist you in developing and implementing your marketing plan and creating the communication materials to inform and attract your prospects.

All Certified Coaches are trained in a comprehensive program and adhere to the highest ethical standards.