The types of people we like to help.
We work with owners and partners of professional service firms who are looking for ways to elevate their business and increase the level of trust with their clients. They are constantly enhancing the credibility of their firm in order to attract better clients and increase their prices. We help them professionally packaging their services.
Our clients are generally highly trained, experts in their field, yet they tend to undermine their expertise. They don't really and truly recognize the unique value they deliver to their clients. Or they know they are good but are not articulating the intangible benefits of their services as well as they could.
Do you feel stuck in a rut working with the same clients and projects, day in and day out? Are you chained to the security of your current client base and find it difficult to implement a marketing plan that will provide a more passionate, fullfilling, lucrative future? In fact, when you have free time to plan for the future, do you put it off because you're burned out from satisfying daily client demands?
Our clients own or manage professional service firms who have anywhere from 1-50 people. They rely on nurturing, carefully crafted relationships in order to survive in today's competitive business climate. Some of the "labels" our clients latch onto include: management consultants, financial/investment advisors, industry experts, executive coaches, leadership trainers, project managers, or whatever. What our clients have in common is that they frequently deliver intangible benefits to their clients above and beyond the scope of their "label."
Are you stuck in a rut and don't know who to trust for marketing help?
You're an expert in many areas, marketing is not one of them. You're beginning to realize marketing more effectively is the only way your going to advance your business. Prior training in your area of expertise left this vital information out. But seriously, since you don't really understand how marketing works you put it on the back-burner. You'll get to it some day, yet some day never comes because you don't have time. Your clients needs take precedence over managing your own business! You do not know where to start or what to do. You're:
- Not attracting the right types of clients and projects
- Under-charging for your services
- Accepting work just to pay the bills, not because you like it
- Disappointed with your website and marketing materials
- Struggling to articulate the value of your business
You're not attracting the right types of clients and projects. When you're engaged in daily client work you're not really thinking about the future of your business because you are so busy serving your clients. Not until you get a breather do you realize you need to put your marketing hat on in order to keep your business afloat. Anxiety sets in, sleeples nights occur and you wonder why you ever decided to get into this business in the first place. Don't you hate that?
You are under-charging for your services. As a service businesss you can only handle so many clients at once. If you continue taking on new clients your life gets overloaded with work. How do you grow if you are so limited by time?
You accept almost any work that comes your way. In fear of not having enough business you get take work that you probably shouldn't. Sure it pays, but is it what you really want to be doing?
Your website and marketing information looks and feels unprofessional. It's short on content, the design looks amateurish for the level of service deliver and it's hurting more than helping the credibility of your firm. You might even be ashamed or embarrassed to send a prospective client to your site because it doesn't represent you appropriately. You need to present a professional image so when you approach sophisticated prospects they take your business seriously.
Your marketing messages are confusing. Most people don't really understand what your firm does. The intangible benefits you provide for your clients are not communicated as well as they could or should be. Whether it's your marketing materials, website, or the way you speak when someone asks you what you do, people don't quite get it. As a result you are missing out on referrals to great prospects.
Do you agree with the following values?
Working smart and efficiently, beats working hard. You make a point to clarify the purpose for every activity you partake. Time is precious and you don't want to waste it doing thoughtless, meaningless tasks.
Giving and taking criticism is part of growth. You communicate effectively when you have a different opinion and are open to learning from others' perspectives.
Quality service and good design is worth the investment. You understand why Apple, BMW, Herman Miller and Fairmont are worth the extra cost. Your business should strive for similar standards for your clients.
Life long learning is part of your philosophy. Reading industry publications is not only an addiction it's fun. You know consistently educating yourself is the best invesment you can make.
Have realistic expectations. Although you demand excellence, you don't stress over the small stuff.
Enjoy spending time with your friends and family. An active social and physical lifestyle is required for proper mental physical health.
If you possess the qualities above we are going to be successful working together. Next, learn more about how Marklar works to help you be a better marketer of your services.
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